Designer Creates Logos with Hidden Meanings, and Result Is Amazing

Truly remarkable in their creativity and simplicity logos with hidden meanings from Swedish designer Daniel Carlmatz. This is what modern graphic design is all about. Enjoy!

What is your favourite logo among these? Please let us know in comments!

Thinking of updating your current branding?

Talk to our designers to make your brand stand out and look fresh –

Contact Us

Leave a Comment

Start typing and press Enter to search

Join 3,000+ businesses
which receive our monthly newsletter with marketing ideas to help them grow!
Thank you
You have successfully subscribed.
Join 3,000+ businesses
which receive our monthly newsletter with marketing ideas to help them grow!
Get a Quote
<div role="form" class="wpcf7" id="wpcf7-f623-o1" lang="en-US" dir="ltr">
<div class="screen-reader-response"></div>
<form action="/blog/designer-creates-logos-with-hidden-meanings-and-result-is-amazing/#wpcf7-f623-o1" method="post" class="wpcf7-form mailchimp-ext-0.4.50" novalidate="novalidate">
<div style="display: none;">
<input type="hidden" name="_wpcf7" value="623" />
<input type="hidden" name="_wpcf7_version" value="5.0.5" />
<input type="hidden" name="_wpcf7_locale" value="en_US" />
<input type="hidden" name="_wpcf7_unit_tag" value="wpcf7-f623-o1" />
<input type="hidden" name="_wpcf7_container_post" value="0" />
</div>
<p>		<div id="cf7md-form" class="cf7md-form cf7md-spacing--tight">
			<div class="mdc-layout-grid">
								
		<div class="cf7md-item cf7md-text mdc-layout-grid__cell mdc-layout-grid__cell--span-12 mdc-layout-grid__cell--span-12-desktop mdc-layout-grid__cell--span-8-tablet mdc-layout-grid__cell--span-4-mobile">
			<br />
<span class="wpcf7-form-control-wrap business-name"><input type="text" name="business-name" value="" size="40" class="wpcf7-form-control wpcf7-text wpcf7-validates-as-required" aria-required="true" aria-invalid="false" /></span><br />
						<div style="display: none;" class="cf7md-text-html">
				<div class="mdc-textfield" data-mdc-auto-init="MDCTextfield">
					<label class="mdc-textfield__label">Business Name</label>
				</div>
			</div>
		</div>
		<br />
		<div class="cf7md-item cf7md-text mdc-layout-grid__cell mdc-layout-grid__cell--span-12 mdc-layout-grid__cell--span-12-desktop mdc-layout-grid__cell--span-8-tablet mdc-layout-grid__cell--span-4-mobile">
			<br />
<span class="wpcf7-form-control-wrap your-name"><input type="text" name="your-name" value="" size="40" class="wpcf7-form-control wpcf7-text wpcf7-validates-as-required" aria-required="true" aria-invalid="false" /></span><br />
						<div style="display: none;" class="cf7md-text-html">
				<div class="mdc-textfield" data-mdc-auto-init="MDCTextfield">
					<label class="mdc-textfield__label">Your Name</label>
				</div>
			</div>
		</div>
		<br />
		<div class="cf7md-item cf7md-text mdc-layout-grid__cell mdc-layout-grid__cell--span-12 mdc-layout-grid__cell--span-12-desktop mdc-layout-grid__cell--span-8-tablet mdc-layout-grid__cell--span-4-mobile">
			<br />
<span class="wpcf7-form-control-wrap your-email"><input type="email" name="your-email" value="" size="40" class="wpcf7-form-control wpcf7-text wpcf7-email wpcf7-validates-as-required wpcf7-validates-as-email" aria-required="true" aria-invalid="false" /></span><br />
						<div style="display: none;" class="cf7md-text-html">
				<div class="mdc-textfield" data-mdc-auto-init="MDCTextfield">
					<label class="mdc-textfield__label">Email</label>
				</div>
			</div>
		</div>
		<br />
		<div class="cf7md-item cf7md-text mdc-layout-grid__cell mdc-layout-grid__cell--span-12 mdc-layout-grid__cell--span-12-desktop mdc-layout-grid__cell--span-8-tablet mdc-layout-grid__cell--span-4-mobile">
			<br />
<span class="wpcf7-form-control-wrap tel-611"><input type="tel" name="tel-611" value="" size="40" class="wpcf7-form-control wpcf7-text wpcf7-tel wpcf7-validates-as-tel" aria-invalid="false" /></span><br />
						<div style="display: none;" class="cf7md-text-html">
				<div class="mdc-textfield" data-mdc-auto-init="MDCTextfield">
					<label class="mdc-textfield__label">Phone</label>
				</div>
			</div>
		</div>
		<br />
		<div class="cf7md-item cf7md-textarea mdc-layout-grid__cell mdc-layout-grid__cell--span-12 mdc-layout-grid__cell--span-12-desktop mdc-layout-grid__cell--span-8-tablet mdc-layout-grid__cell--span-4-mobile cf7md-textarea-autosize">
			<br />
<span class="wpcf7-form-control-wrap your-message"><textarea name="your-message" cols="40" rows="10" class="wpcf7-form-control wpcf7-textarea" aria-invalid="false"></textarea></span><br />
						<div style="display: none;" class="cf7md-text-html">
				<div class="mdc-textfield mdc-textfield--multiline mdc-textfield--upgraded" data-mdc-auto-init="MDCTextfield">
					<label class="mdc-textfield__label">Message</label>
				</div>
			</div>
		</div>
		<br />
		<div class="cf7md-item cf7md-checkbox mdc-layout-grid__cell mdc-layout-grid__cell--span-12 mdc-layout-grid__cell--span-12-desktop mdc-layout-grid__cell--span-8-tablet mdc-layout-grid__cell--span-4-mobile cf7md-list cf7md-list__stacked">
						<br />
<span class="wpcf7-form-control-wrap opt-in"><span class="wpcf7-form-control wpcf7-checkbox"><span class="wpcf7-list-item first last"><input type="checkbox" name="opt-in&#091;&#093;" value="Get our monthly newsletter" checked="checked" /><span class="wpcf7-list-item-label">Get our monthly newsletter</span></span></span></span><br />
			<div style="display: none;" class="cf7md-checkbox-html">
				<div class="mdc-checkbox__background">
					<svg version="1.1"
						class="mdc-checkbox__checkmark"
						xmlns="http://www.w3.org/2000/svg"
						viewBox="0 0 24 24"
						xml:space="preserve">
						<path class="mdc-checkbox__checkmark__path"
							fill="none"
							stroke="white"
							d="M1.73,12.91 8.1,19.28 22.79,4.59"/>
					</svg>
					<div class="mdc-checkbox__mixedmark"></div>
				</div>
			</div>
					</div>
		<br />
		<div class="cf7md-item cf7md-captcha mdc-layout-grid__cell mdc-layout-grid__cell--span-12 mdc-layout-grid__cell--span-12-desktop mdc-layout-grid__cell--span-8-tablet mdc-layout-grid__cell--span-4-mobile">
			
<div style="margin-bottom: 10px;">
<div class="wpcf7-form-control-wrap"><div data-sitekey="6LcWOioUAAAAAN1sxonx2PeEh82AbUaoAwzlmUbN" class="wpcf7-form-control g-recaptcha wpcf7-recaptcha"></div>
<noscript>
	<div style="width: 302px; height: 422px;">
		<div style="width: 302px; height: 422px; position: relative;">
			<div style="width: 302px; height: 422px; position: absolute;">
				<iframe src="https://www.google.com/recaptcha/api/fallback?k=6LcWOioUAAAAAN1sxonx2PeEh82AbUaoAwzlmUbN" frameborder="0" scrolling="no" style="width: 302px; height:422px; border-style: none;">
				</iframe>
			</div>
			<div style="width: 300px; height: 60px; border-style: none; bottom: 12px; left: 25px; margin: 0px; padding: 0px; right: 25px; background: #f9f9f9; border: 1px solid #c1c1c1; border-radius: 3px;">
				<textarea id="g-recaptcha-response" name="g-recaptcha-response" class="g-recaptcha-response" style="width: 250px; height: 40px; border: 1px solid #c1c1c1; margin: 10px 25px; padding: 0px; resize: none;">
				</textarea>
			</div>
		</div>
	</div>
</noscript>
</div>
</div>
		</div>
		<br />
		<div class="cf7md-item cf7md-submit mdc-layout-grid__cell mdc-layout-grid__cell--span-12 mdc-layout-grid__cell--span-12-desktop mdc-layout-grid__cell--span-8-tablet mdc-layout-grid__cell--span-4-mobile">
			<br />
<input type="submit" value="GET A QUOTE" class="wpcf7-form-control wpcf7-submit" /><br />
			<svg class="cf7md-spinner" width="25px" height="25px" viewBox="0 0 66 66" xmlns="http://www.w3.org/2000/svg">
				<circle class="cf7md-spinner-path" fill="none" stroke-width="6" stroke-linecap="round" cx="33" cy="33" r="30"></circle>
			</svg>
		</div>
		<br />
							</div>
		</div>
		</p>
<div class="wpcf7-response-output wpcf7-display-none"></div><p style="display: none !important"><span class="wpcf7-form-control-wrap referer-page"><input type="hidden" name="referer-page" value="direct visit" class="wpcf7-form-control wpcf7-text referer-page" aria-invalid="false"></span></p>
<!-- Chimpmail extension by Renzo Johnson --></form></div>