Client success story
Client
Stanwell Park Physiotherapy
Project
Website development
Stanwell Park Physiotherapy
Website development
The challenge
Stanwell Park Physiotherapy has been providing physiotherapy treatments for patients in Illawarra and southern Sydney region since 2005. The primary source of new patients was limited to word of mouth communication. In 2015 practice changed its location and added yoga and pilates classes.
Stanwell Park Physiotherapy’s business objectives were to generate more leads for business, grow the number of new patients, promote the new location and services.
The solution
24ANDSUNNY designed and developed a website for Stanwell Park Physiotherapy to provide a powerful platform that would:
- Showcase Stanwell Park Physio as a leading local practice
- Enhance the visitor experience with a professional look and feel, and easy navigation
- Be mobile friendly and optimised for all devices
- Provide clear call to action and make it easy for customers to find the practice, book appointments or call
- Inform customers about classes, dates, times and locations
- Make it convenient for referring General Practitioners to order referral pads
- Protect the business from spam and hacker attacks
Results
More lead conversions
Stanwell Park Physiotherapy’s new website converted 7% of website visitors into leads in 2016. This is three times higher than industry average lead conversion rate of 2.4% * Wordstream research, 2014 .
Rather than just providing information, the website is now a valuable asset that generates business for Stanwell Park Physiotherapy.
